JENNINGS, La. – JD Bank was honored by the American Bankers Association (ABA) this week with an award that recognizes the nation’s best bank marketing videos. The second annual ABA Bank Marketing Video Awards, presented on Monday evening at the ABA Marketing Conference in New Orleans, featured nearly 300 entries from banks of all sizes nationwide.
JD Bank’s “ZydeCash” video was honored as the winner among banks in the $500 Million – $1 Billion Asset category. The video features a Louisiana zydeco band that suddenly appears and performs in a hardware store when a customer uses his “ZydeCash” card for a purchase.
“Being a Louisiana company is an integral part of JD Bank’s corporate culture and how we serve each of our communities, and this video reflects that in a fun and creative way,” said Boyd R. Boudreaux, President & CEO of JD Bank. “We were honored to be in great company with the other videos submitted by our peers, and we appreciated how so many of our friends and customers voted for us online. To be honored by the ABA, which celebrates the positive impact that banks make in their communities makes this a meaningful award to JD Bank.”
A panel of bank marketing experts evaluated the production value, creativity and messaging of all the entries. The top six videos for each asset category were then posted on ABABankMarketing.com for public voting, where more than 6,000 voters determined the winners. To view JD Bank’s award-winning video click here.
The ABA Bank Marketing Conference is an annual gathering of retail bankers, marketers and executives from across the nation to discuss banking services.
About JD Bank
Founded in 1947 and celebrating 70 years as Louisiana’s Community Bank, JD Bank offers personal and business banking services across Southwest Louisiana and Acadiana, and the latest in online and mobile banking. For more information, visit www.jdbank.com or call (800) 789-5159. Member FDIC. Equal Housing Lender.